Аудиокнига: Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

Steve Blank, a startup guru, says the main thing for a budding entrepreneur is to “get out of the office,” that is, start directly asking customers what they need. Whether or not you get really important information, however, depends on the questions you ask. By the way, the most popular question is «Do you like our idea or product?» — is incorrect. It’s like asking your mom if she likes your idea: she loves you and will praise you anyway, not wanting to upset. 99% of clients do the same. In general, to be a successful entrepreneur, you need to know exactly how and what to ask, and from the book by Rob Fitzpatrick you will learn how to do it! The author will help you understand when the answer is given out of politeness and does not carry any value, will tell you in which direction the conversation should be developed, what clarifying questions to ask, how to avoid socially desirable answers, how to understand what is good or bad in a product, whether the market needs it how to position it correctly — and all this with many real-life examples. Here’s a quick, helpful, and humorous, practical guide to how an entrepreneur can communicate effectively with clients. It will help you save time, money and hassle.

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