Описание книги
About the product What the book «Drive: What really motivates us» This is a book about motivation. About what actually motivates people to achieve outstanding results. You may be thinking: well, of course, it’s money. Much money. After all, people work for money, and the practice of «do A and I’ll give you B» has become almost a management classic. Surprising to hear that this is fundamentally wrong! In his provocative bestseller, Daniel Pink convincingly argues that in the information age, the behavioral system of motivation, based only on reward for achieving a result, has become not only useless, but in some cases directly harms both employees and the company. But how then to motivate staff to achieve goals and beat competitors? It is necessary to emphasize the natural desire of each person for excellence, skill and independence and hire only those people who have strong intrinsic motivation. This is not as difficult as it might seem, and in the book you will find simple and straightforward tools for building a new motivation system. Why Drive Is Worth Reading Because it is the most important motivation book written in the world in recent years. The book radically changes our understanding of the factors influencing the results of work, the motivation to work, and creativity. The author supports all his thoughts with more than convincing results of hundreds of psychological studies on human behavior. The second half of the book is very practical — the author provides many tools and methods for creating a new motivation system. It is a unique blend of humanistic psychology and real management practice! Ratings Bestseller Amazon and The New York Times.
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