Описание книги
About the product This book will be of interest to you if: — you use the «Mute» button when there is an advertisement on the TV, and want to know about the electronic device TiVo, which helps to get rid of this tedious operation; that many types of works of art (films, sound recordings …) are sold at the same price regardless of quality, and I am curious to know why this is happening; — You want to understand how brands work in various fields, including show business, cinema and fashion; — You look at clothing sales and strive to understand the internal logic of markdowns of goods; — You are amused by an anecdotal case from copyright practice, when the file-sharing service Napster, convicted of distributing other people’s music, himself sued an unknown manufacturer of T-shirts who did not pay for the use of his name ; — You want to know about the benefits of ticket bugs.
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