Описание книги
Product Info A Product Management Guide for Product Managers. This book introduces the fundamentals of designing and launching disruptive products, the roles of team members, and the process of creating a marketing strategy and sales. Investors, company owners, product managers, marketers and salespeople, programmers and designers will be enriched with interesting ideas and tools that they can use to create disruptive products and implement business strategies. How do the most successful tech companies — Amazon, Google, Facebook, Netflix, Tesla — manage to create products that are admired by billions of people around the world? In this book, renowned high-tech product management specialist Marty Kagan gives a full-scale master class on how to organize product management, how to create high-tech products that customers will love. After reading the chapters on building an effective team, disruptive product methodologies, and implementing a strong product management culture, you can immediately apply this knowledge to your company. The first edition of this book, published ten years ago, has become a popular reference for technology product managers and can be found in virtually every successful high-tech company. This second, completely updated edition is intended to be a valuable resource for high-tech product managers. From the Author I wrote the first edition, when the Agile methodology of agile product development had not yet entered the practice of product companies as firmly and reliably as it is now, and the concepts of Customer Development and Lean Startup were not yet popular … Today, most teams have been using them for years and are more interested in going beyond the Lean and Agile approach, which is what I focused on in this edition. I have retained the basic structure of the book, but the methods described here have evolved and improved significantly over the past decade. In addition to the changes in the approach to explaining topics and describing techniques, there is another major change in this book — this time I talk in great detail about what I call product scaling. For this edition, I decided to focus on the work of these managers. If you are a product manager for a technology company, or are just dreaming of becoming one, I really hope this book will be a useful practical resource for you. The high-tech product manager job is considered one of the most coveted jobs in our industry today; it is also a major proving ground and a major source of startup executives. So, if you also have a desire to succeed in this field, and you are ready to make the necessary efforts, I will be happy to help you do it. Who is the book for? For investors and owners, product managers and startups, marketers and salespeople, software developers. For everyone whose work is related to the creation of products. …
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