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About the product Working with flowers is almost magic, full of secret meanings and emotions. Only a florist who truly loves his job can create masterpieces. It doesn’t matter if you are a beginner or a professional already — this book will teach you how to create truly unique and stylish compositions. A recognized master of floristry will tell you: • what constitutes the work of a florist; • what styles are in floristry and what trends are especially popular now; • what is the difference between bouquets for men and women, birthdays and funerals; • how to create a harmonious composition, taking into account the shape, texture and color of all elements; • how to correctly assemble a bouquet so that it delights the customer for a longer time. Symmetry or asymmetry, vertical or horizontal shape, parallel or spiral assembly — you will understand all the technical details. And, more importantly, you will find inspiration and a special taste for colors in the author’s stories — a guarantee that your work will give your customers an unforgettable experience. Author Dmitry Turkan @dmitryturcan is a world-class florist with a unique and recognizable style, a medalist of the largest floristic events in the world, working with heads of state and international events. Dmitry founded the Turcan Flowers bureau in St. Petersburg and the Turcan Flower School, personally trained over 700 masters from all over the world. “Have you ever received a bouquet from Dima? These are not just flowers gathered together: love for people, experience and personal qualities of the florist himself turn the «set of flowers» into something much deeper and more valuable. You understand that these flowers are just for you. » — Anna Khorosheva, photographer Abstract To become a successful florist, it is not enough to know the laws of composition and assembly of bouquets — you need a special recognizable style, inspiration and subtle professional flair. This book is a full-fledged author’s course from a recognized world-class florist, in which you will find the most popular trends in floristry and all the nuances of a unique arrangement of compositions. What is the difference between bouquets for men and women, for a girl’s eighteenth birthday or an anniversary? How to create a harmonious bouquet, taking into account the shape, texture and color of all the elements? How to assemble a composition correctly so that it delights with its beauty for a long time? Answers to these and other questions will help both beginners and experienced florists find their own approach to each new project and create a unique masterpiece. …
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