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About the product «The main books of life» are the best books on psychology and self-development, which are recognized by the whole world and have been appreciated by tens and hundreds of thousands of readers in Russia. Get inspired, change, act — you are on the right track! After all, books, like people, do not come into our lives by accident! THE MAIN BOOK ON THE INFLUENCE OF THE # 1 SOCIAL PSYCHOLOGIST IN THE WORLD Dr. Robert Cialdini is a popularizer of social psychology and was the head of the Department of Psychology at the University of Arizona. R. Cialdini studied the principles of successful sales for many years. Based on his research, he wrote The Incentive Guide, which has become a world bestseller and a reference book for ambitious politicians, managers, advertisers and anyone who wants to persuade and get their way. — 6 techniques, thanks to which you will become a real master of persuasion. — 16 persuasion tactics from the arsenal of successful politicians, sellers, advertisers. — 116 examples from life that show how easily and how often we become victims of someone else’s influence. MORE THAN 5,000,000 COPIES SOLD. Abstract Want to hear «yes» in response to your suggestions, requests and comments? Robert Cialdini’s book is the world’s most respected textbook on improving compliance. It has long become a classic in business and psychological literature. In it, the author shows how hidden mechanisms of influence work and proposes specific techniques that increase the likelihood of agreement to the maximum. At the same time, the book teaches you to notice when such techniques are used against you, and explains how to protect your consciousness from them. The book has been translated into 40 languages and sold over 3,000,000 copies worldwide.
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