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About product Victor Pelevin is a Russian writer, laureate of numerous literary awards. Pelevin’s books have been translated into all major world languages, including Chinese and Japanese. Plays based on his stories are successfully performed in theaters in Moscow, Paris and London. Since 1989, he worked as a staff correspondent for Face to Face magazine for a year. Since that time he has collaborated with various newspapers and magazines published in Moscow. French Magazine included Victor Pelevin in the list of 1000 most significant contemporary figures in world culture. Abstract Having become a cult among the youth, the novel «Generation» P «» is dedicated to the phenomenon that has penetrated all the pores of our daily life — advertising. Many tend to disdainfully dismiss her as an annoying fly, considering it something frivolous. But haven’t advertising slogans firmly entered our speech? Doesn’t the «ragged style» of advertising clips affect our consciousness? The hero of the novel, Vavilen Tatarsky, believes that he knows the real cost of advertising — after all, it is he who creates it. But even in a nightmare, he cannot see the true power of the genie he has released from the bottle. …
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