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About the product Consumer society is a society of self-deception. A society that is chasing a meaningless and unconscious illusion of happiness. A society in which the very need for consumption has long become an irrational end in itself, the «beauty industry» equated the female body with a «commodity», and the «philosophy of success» devalues human individuality. The work of Jean Baudrillard, published in 1970, literally exploded the worldview of young intellectuals around the world. The absolute justice of this book is daily proved in our time by the very life of modern civilized countries — with its downshifting and «conscious consumption», rejection of the «cult of luxury», the return to intangible values, the flourishing of feminism and even the slow death of the «high fashion industry» and «the beauty industry «.
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