What processes in the brain make us choose a particular product from a number of similar ones? Why is one advertisement becoming effective all over the world, while another, no less large-scale, does not work? Modern research on the evolution of the brain and the discoveries of neuroscientists have changed the traditional approach to marketing, based on the statistical study of customer needs and preferences. The innovative technique described in the book allows us to identify and take into account the subconscious processes that underlie our actions and are involved in the decision-making process. The ability to look into the subconscious of consumers opens up gigantic new prospects for marketing.
© Douglas Van Praet, 2012
© Y. Goldberg, translation into Russian, 2013
© Edition in Russian, design.
LLC «Publishing Group» Azbuka-Atticus «, 2019
- Зарубежная деловая литература
- Зарубежная психология
- Каталог Аудиокниг
- Социальная психология