This text is an abridged version of The Psychology of Influence by Robert Cialdini. Only the most valuable thoughts, ideas, cases, examples.
About the book
The Psychology of Influence by Robert Cialdini introduces six universal principles of persuasion that apply in business and personal relationships. We feel an inner urge to repay the other person’s service, even when they don’t ask for it. We look back at others in order to confirm the correctness of our decisions. We tend to agree with those we like. We are more likely to yield to a more authoritative interlocutor. We strive for those benefits that are less available. For nearly 35 years, Dr. Cialdini has studied these and similar psychological tricks. In his book, he presents the results of his labors. The Psychology of Influence is a comprehensive guide to effectively influencing other people and at the same time protecting against manipulation by others.
• Understand what principles make some people persuasive.
• Recognize psychological manipulation.
• Get what you want with the help of «instruments of influence».
about the author
Robert Cialdini has devoted his entire scientific career to the study of controlled persuasion, which has earned him an international reputation as the «godfather of persuasion.» Emeritus Professor of Psychology at Arizona State University. CEO and President of Influence At Work. Based on his research, the Cialdini Method (CMCT), a controlled belief training program, was developed. Has advised organizations such as Google, Microsoft, Cisco Systems, Bayer, Coca-Cola and others.