Dmitry Kot is one of the most famous copywriters, business coach, director of the Agency for Selling Texts, author of the bestseller “Copywriting: How Not to Eat a Dog. We create texts that sell. «
A book for everyone who writes sales texts.
How is it different from a dozen other copywriting books? She complements them. Helps to systematize techniques and approaches: offers a system — you understand what blocks the text consists of and the role of each of them; contains formulas and templates ready for implementation — take it and do it; reveals secrets that increase the effectiveness of texts; allows for variability of behavior — several formulas are given for each block of text.
Collect the perfect sales text according to the diagram. Don’t forget to add your own tricks and tricks.
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