This audiobook is about correct and understandable communication: how to convey your thoughts with words and influence people.
Maxim Ilyakhov develops the theme raised in the bestseller Write, Reduce. You will learn how to attract the attention of readers, how to help them understand and accept the author’s point of view, how to cover any topic in an engaging and accessible way, even the most difficult one. You will find over 50 text enhancement tools in the book. In the «Context» section, the author will show you how to deal with the bias of readers and tune them to the correct perception of information. In the section «Interest» — how to turn a boring text into an exciting one without changing its content. The section «Text» is devoted to the use of examples, anti-examples, analogies, metaphors, plot and slogans — what will help the addressee to correctly understand what you have written. The «Submission» section presents the tools of instant impact: how to convey the main thing with a headline, diagram or photograph. Maxim Ilyakhov talks about creating a strong text, supporting the theory with examples from his own practice.
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