About the product From the publisher «Don’t even think about it!», «It’s not time yet!», «Nothing will come of it!» Jim Lawless, renowned business coach and motivational speaker, calls them «Tigers.» He developed and tested on himself a set of rules for taming fears. Rule 1: Don’t be afraid to act today — time is limited. Rule 2: Rewrite the accepted code of views and change it constantly. Rule 3: Move in the direction you want to go every day. Rule 4: Become a master in your head. Rule 5: Look for someone who can help you. Rule 6: Don’t look for security in conformity. Rule 7: Every day do something that scares you. Rule 8: Manage your time to change something. Rule 9: Create a routine that provides the basis for moving towards your goal. Rule 10: Never, never give up. Why This Book Is Worth Reading By using the 10 rules, you can write your own life story and stop being led by your fears. You will begin to live the life you have always dreamed of: manageable, understandable, bright. The book helps to make your wildest dreams come true, overcome your own limitations, get out of your comfort zone, and make positive changes. Lawless’s 10 rules are indispensable when you need to: — turn to influential people with a request for help; — build relationships with those who dislike you; — to attract smart and talented professionals to their work; — overcome fear of public failure or financial loss; — stay motivated in difficult times. Jim Lawless himself used them in his own business, managing the Taming Tigers group; on the boards of directors of large organizations; at the racetrack and during freediving. In this book, he shares his stories and the stories of his clients who tried 10 rules on themselves. Here are a few conclusions that people make when they get to know their «Tigers»: — «Now I see that it is not my origin / education …» — «I have time to do everything I have planned — the Tiger prevents me from trusting people and delegating powers! » — «I can communicate successfully (because of the Tiger, I was afraid to even try — it was easier to say» I can’t «).» “In the end, it’s not the boss’s fault; when I carefully prepared and we really talked with him, everything went well. » — «I thought I had reached my peak, but in fact I have reached only the limits of my imagination and saw a completely new level of play!» About the Author With these rules, Jim Lawless tamed his own Tigers. He set the record for diving in depth without scuba gear. He mastered the profession of a jockey in the shortest possible time. Became one of Europe’s most popular coaches, with clients including Apple, British Telecom, Barclays Bank and the National Health Service of England. He has shared 10 rules for taming Tigers with over 200,000 people through corporate programs around the world. The author is convinced that the ability to cope with fear and discomfort is an acquired skill. Testimonials Richard Dunwoody, a polar explorer, became the 70th person to reach the South Pole without resupply and without animals, vehicles or air assistance: “A few weeks before leaving the UK, I heard Jim speak. And as we approached the Pole — when it became very difficult — its 10 rules invariably sounded in my ears. » Gary Hoffman, Deputy Chairman of the Barclays Bank Group: «A fun, practical and efficient model.» Alec Wilkinson, New Yorker: «A smart, inspiring and practical plan for anyone looking to find something of value in life.» Phil Boyle, CEO of BT Major Business: «100% efficient.» Ian Dyson, Chief Financial Officer, Marks and Spencer: «It is stimulating and inspiring!» Mike Green, Chief Financial Officer of the ITV Group: «Provocative and entertaining book!» Snezhana Zamalieva, psychologist, life coach, certified teacher of mindfulness technique, Ph.D. in philosophy: ““ Go where it’s scary ”is a book that inspires you to move forward despite the fear of change. The 10 Rules are the quintessence of Jim Lawless’s philosophy. If you want to write your own life story, this book is a delightful companion! Become aware, create, dare! » Abstract Our fears prevent us from living easily and freely. They growl like tigers: «don’t even think about trying», «give up, it won’t work anyway», «it’s not time yet.» And we listen. And we retreat. We put our dream and life on the back burner. Jim Lawless is a business coach, one of the most popular European motivational speakers. His clients include Apple, British Telecom, Barclays Bank and the National Health Service of England. Became the first British freediver to set the record for deep diving without scuba gear. For 12 months he mastered the profession of a jockey. He achieved all this thanks to 10 rules that he himself invented and tested on himself.