About the product Elias Canetti (1905-1994) — Austrian and British writer and playwright, philosopher and culturologist, winner of the Nobel Prize in Literature for 1981, twice winner of the Franz Kafka Prize. While still a very young man, Elias Canetti witnessed a massive fire when rioting workers set fire to Vienna’s Palace of Justice. The concerted actions of the excited crowd made an indelible impression on Canetti, and he devoted most of his life to the study of this amazing phenomenon. The result of these many years of research was the socio-philosophical treatise «Mass and Power». How does a person become part of a crowd? Why does it cease to be an independent person? Why does each of us have a desire to blend in with the crowd? What psychological tricks are used by the authorities to keep the people in subjection? And how do outsiders appear in the crowd — strong and independent personalities who are not affected by even the most sophisticated methods of manipulation? ..