About the product There are countless books on capitalism written in the world. Some criticize him, others defend, others try to explain how he works. Philip Kotler, a world-renowned marketer and author, has written another one that is not like the others. What’s unique about this book? First, even without an economic education, you will understand how capitalism works. Secondly, you will learn about the 14 main flaws of the system and how they directly affect our lives. Third, learn to eliminate each of the shortcomings and use them for the good of your cause. Fourth, this book is clearer and more subtle than all the main works on capitalism. Fifth, written by the most famous marketer in the world, it allows you to look at capitalism from a completely new angle. It does not matter if you work in the field of economics and finance, own your own business. are fond of art or politics, this book will help you get a complete and accessible explanation of all aspects of capitalism — the system that determines our life every day. Kotler wrote: «Marketing is one of the fundamental concepts of capitalist society.» Therefore, this is an excellent book to help you understand the market system. — Mikhail Simonov, President of the organizing committee of the Kotler Awards and the Silver Mercury advertising and marketing services festival. Raising the fundamental problems of the capitalist society, Kotler not only looks for their causes, but offers very specific solutions. Social mission, concern for employees, interest in a better world — these are the benefits that money can bring in reasonable hands. Anyone who is close to the principles of «conscious capitalism», I recommend reading this book. — Sergey Nekrasov, First Vice President of Gazprombank. Abstract There are enough books on capitalism in the world. Some criticize him, others defend him, others try to explain how he works. Why write another? The author of the book, an internationally recognized marketing guru, Philip Kotler, studied capitalism from different aspects of human life: making money, politics, time, ecology. The rich experience of a marketer and the knowledge gained from the Nobel Prize laureates in economics allows him to see the shortcomings of the market system hidden from ordinary observers and ways to eliminate them. This is not another weighty publication on capitalism, but a capacious and clear explanation of the social and economic aspects of capitalism, which to allow you to get a complete picture of this system in which you and I live.