Описание книги
About the product You are a copywriter and know how to write selling texts, but you understand that this is not enough for success in the profession. What to do when there is no inspiration? How to answer if a client is bargaining? How do you learn to say «no» to orders that you don’t like? How to accept rejections, meet criticism, and experience failures without losing faith in yourself? How to evolve in copywriting and protect yourself from burnout? The book «Everyday as a Copywriter» answers these questions and helps you customize your profession. Together with the book, you will go through 29 steps on the way to professional heights and happy working days. This is a 5-in-1 book: — a coach book that tells you how to formulate your professional mission, meanings and values; — a support book that you can rely on and know that you are not alone in your fears, mistakes and difficulties; — a kick book that will encourage you to loudly declare yourself and give acceleration to the movement along your career trajectory; — an assistant book that will help you manage time, organize work processes and design professional future; — a training book in which you will find practical tasks, checklists and templates, cases and examples, as well as an electronic workbook. The author of the book is Natalya Kovrigina, copywriter practitioner, founder of the Name is naming agency, author of the copyright blog. Has been working in copywriting for 17 years. She has worked in advertising agencies, national companies and as a freelancer. Speaker of conferences Copyconfa, 8P, InRestForum. Copywriting teacher, host of master classes and workshops on naming and self-presentation. …
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